New York, September 18, 2017 - Eyeota, the global leader in audience data, and Neustar, a trusted, neutral provider of real-time information services, are providing an extensive database of consumer audience profiles to marketers and advertisers that will enable them to amplify their data-driven marketing strategies.
Available through the Eyeota Data Marketplace, Neustar AdAdvisor® Audiences help advertisers find the best potential prospects online at massive scale. Neustar AdAdvisor Audiences provide audience insights that increase digital advertising relevancy fueled by the most complete consumer information available. They also enable accurate targeting based on a wide range of attributes, including brand preferences, product affinities and psychographic variables.
“Our AdAdvisor Audiences give advertisers the needed insights to create engaging interactions with real people,” said Julie Fleischer, Vice President, Marketing Solutions, Neustar. “Powered by the OneID® system of trusted identity, our activation solutions provide Eyeota’s vast network of clients the ability to create highly scalable audiences, comprised of consumers with strong affinities for particular brands, products or services.”
AdAdvisor Audiences are derived from Neustar’s real-time consumer insight engine, which makes thousands of insightful behaviors available based on verified offline information. AdAdvisor Audiences provide clients with over 20,000 offline and online predictive attributes derived from data sources, such as market research, retail purchase behavior and loyalty card programs, to reach consumers most pre-disposed to a brand, product or service.
“Neustar AdAdvisor Audiences provide consumer data based on household level attributes, lifestyles and interests that will enable them to target their audiences with precision,” said Kevin Tan, CEO, Eyeota. “With a clearer look at audiences, brands are able to create more targeted and relevant campaigns. By teaming up with Neustar, we are delivering a unique offering that allows brands to amplify their audience targeting and engagement efforts.”
About Eyeota
With more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, Eyeota is the global leader in audience data. Eyeota’s data empowers marketers, advertisers and agencies to deliver targeted campaigns and engage with the right audiences on a personal level, while enabling publishers and data suppliers to monetize their audiences more widely. Certified by numerous data privacy associations around the world, including the NAI, IAB and EDAA, Eyeota ensures its data is trusted and accredited for the highest quality and security. The company was founded in 2010 and has offices in Berlin, London, Melbourne, New York, Singapore, Sydney and Tokyo. For more information, visit www.eyeota.com.
About Neustar
Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we’re trusted by the world’s great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical realtime responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn’t who they claim to be, which helps stop fraud and denial of service before they’re a problem. Because we’re also an experienced manager of some of the world’s most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 11,000 clients worldwide with decisions—not just data. More information is available at www.home.neustar.
