Grocery TV has recently expanded its retail media network into the pharmacy sector, partnering with retailers like ShopRite Pharmacy. This expansion allows for the delivery of health-related information and advertising directly to shoppers within pharmacy areas.
Grocery TV helps grocery stores like ShopRite, Smart & Final and Winn-Dixie manage their in-store media networks, aiming to enhance shopper experiences and generate incremental revenue. The company’s systems allow brands to run digital adversiting campaigns on in-store screens.
Grocery TV’s expanded solution features curated content including health and wellness video channels and retailer messaging. It also supports the promotion of prescription savings programs and other health-related services directly to the customers in-store.
Operating in over 5,000 stores, Grocery TV’s expansion into store pharmacies will enable health and wellness brands to reach nearly 28 million shoppers.
