Fluent, a commerce media tech company, has appointed Adrian Stack as its new chief product officer. Stack will lead the company’s product vision and strategy as Fluent invests in its data infrastructure. Stack brings over a decade of experience in product development leadership to the company.
Prior to joining Fluent, Stack spearheaded data engineering at Zillow. Before his time there, he was SVP of product at Rokt, where he oversaw data engineering, machine learning and analytics, playing a crucial role in scaling the company’s commerce media business.
Fluent connects brands with consumers through various ad inventory and first-party data. The company uses its first-party identity graph and machine learning models to improve ad relevance and brand-consumer connections. Stack will focus on advancing Fluent’s AI-powered commerce media solutions to enhance its offerings to ultimately improve consumer engagement for partners and advertisers.
