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While the tech industry’s casual dress code—which is heavily populated by hoodies, jeans and sneakers—has taken over urban startup hubs, New York remains a sharply dressed city.
Paul Herron, CEO of on-demand tailoring startup,
, wants to ensure it stays that way.
SHARPND launched back in November as a service for men to receive custom-fitted alterations in real time at their preferred location. Herron hatched the idea for SHARPND while previously working for a different startup, where he would have his personal tailor come to his office for fittings.
“Once you wear custom clothing that fits exactly to your specifications once, and it fits you like a glove so perfectly, there’s really no other way to buy clothes,” said Herron.
For the likes of well-dressed Wall Street types, SHARPND is a godsend. To use the service, users request a fitting through the company’s website, schedule an appointment on the site’s calendar and within 24 hours, a tailor arrives at their home, office or hotel for a 15-point fitting. Users can expect a five to seven day turnaround.
While the company specializes in custom tailoring on both new and old garments, it also offers men the option to develop a completely customized wardrobe down to their preferred fabrics, textures and styles.
Herron cofounded SHARPND with Gerald Tuchman, who runs Addison Atelier, a made-to-measure men’s clothing line. The duo brings extensive experience in tailoring and fashion, with Tuchman’s previous clients including Lebron James, James Franco and Blake Griffin.
SHARPND currently oversees a team of fifteen tailors, all of whom are specifically vetted through the company.
“Most men go into a store, see something they like and if it doesn’t fit they tend not to buy it,” said Herron. “That’s the problem we’re trying to solve.”
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