AppNexus, one of New York City’s largest adtech leaders, announced today it closed a $31 million round. The financing includes $10 million from News Corp, involvement from Yahoo Japan and participation from existing investors.
News Corp owns large media brands such as The Wall Street Journal, Dow Jones Newswires and The Times, and the investment comes as part of a strategic move to use AppNexus’ full suit of tech products.
“We’re deeply honored to partner with one of the world’s great media and information services companies,” said Michael Rubenstein, President of AppNexus, in a statement. “Today’s announcement signals our joint commitment to innovation over the long term. As News Corp accelerates its digital expansion, AppNexus will provide leading-edge technology.”
Additionally, the new partnerships will allow News Corp’s video ad tech division, Unruly, to use the reach of AppNexus’ video buying platform and grow the market for vertical video formats.
The financing brings AppNexus’ total funding to $282 million, hinting at the strong possibility of an IPO on the horizon.
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