Ecommerce Marketing Funnel Optimization:
Because the key to running a great ecommerce store is not just about having a great product catalogue. It is about understanding and optimizing your ecommerce marketing funnel so customers fall in love with your brand, and the experience of placing an order with you every single time.
The first step to optimizing your ecommerce marketing funnel is to understand it. It doesn’t matter whether you are selling clothes, jewellery, or car spare parts. It all begins with attracting users to your website. This is where you spend money on visual merchandising, both in the digital and offline world. Remember: this isn't just your target market - its a group of human beings. Talk to them like they are humans. Relate to their problems, concerns and aspirations. You'll have plenty of virtual footfalls on your site before you know it.
But this post isn't about attracting customers to your website. It's about the rest of the ecommerce marketing funnel, where the magic happens. It is about how you can nurture, delight, engage and retain your customers to create the perfect ecommerce journey.
At every stage of the buying process, analytics and insights can give you the power to make interventions that will delight your customer by understanding their taste, temperament, shopping style, comparison process and more.A lot of this can be done using a tool like Google Analytics, but GA is just the beginning.
From a small shopify store to a large magento store, no matter what the size of your enterprise - there are enough resources out there to make your experience engaging, convenient to customers and as hassle free as the ecommerce giants do. If you are wondering where to start and how to find these resources, we’ve got you covered:
Index
1. Nurture: Ecommerce Marketing Funnel Optimization for your Website
2. Engage: When an Order is being Placed
3. Payment and Checkout
4. Order Tracking and Receiving
5. Delight: Reward Engaged and Loyal Customers
6. Retain: Bring Inactive Customers back for more
Nurture: Marketing Funnel Optimization for your Website
From the minute a user lands on your website, you are creating an experience that will make them decide whether or not it is worth their time to buy something. No matter how awesome your inventory is, you still need to make sure you optimize your website to nurture every visitor's experience.
Time on Site/Time on Particular Pages
You can use Google Analytics to track how long every visitor spends on your website. The longer the time the better, of course. You can also track the amount of time visitors spend on particular pages to see whether you need to change things around or not.
Source: kaushik.net
Traffic source
Where does your traffic come from? Tracking the sources is an essential way to understand which channels, websites or campaigns drive the most visitors to your website and to optimize your visitor engagement to reach out to them personally.
Track Visitor/Lead Activities
One thing that can tell you a lot about how well you’ve designed your ecommerce store is by tracking how your customers interact with it. Tools like heat maps and click trackers can give you insights on how a customer navigates your site. Do your users click your pricing to filter from the lowest to the highest? Should you be arranging it this way by default? Details as minimal as the order in which they click on tabs and products can show you patterns to improve your website or rearrange navigation and make things easier.
- Heat Map Tool: Crazy Egg, Heatmap.Me
- Analytics and Click Tracking Tool: Heap Analytics
Read more at of this blog here: An Actionable Resource Guide to Ecommerce Marketing Funnel Optimization.
