With so much emphasis on social media marketing, it’s easy to overlook a time-tested, true tactic that still remains relevant in 2016: email marketing.
It's an essential component to your overall inbound marketing plan. As you build your lead list, it’s your email strategy that will move your subscribers to becoming customers and loyal advocates of your brand.
If you’re looking for ways on how to convert your leads into sales, email marketing is the bridge to making this a success.
Compelling Email Marketing Facts & Stats
Before I share reasons on how email marketing helps you close more leads, here are a few compelling stats that reveals the impact email has on sales conversions:
- 59% of B2B marketers say email is the most effective channel for generating revenue (Source: Hubspot)
- Email marketing yields an average 4,300% return on investment for businesses in the United States. (Source: Direct Marketing Association)
- 77% of ROI comes from segmented, targeted, and triggered campaigns (Source: EmailExpert)
- Marketers have noted a 760% increase in revenue from segmented campaigns. (Source: Campaign Monitor)
- Nurtured leads make 47% larger purchases than non-nurtured leads (Source: Emma)
- Email marketing works 40 times better at getting customers than Facebook and Twitter, and compared to social media (Source: McKinsey)
2 Ways How Email Marketing Can Help You Close More Leads
Now, time for the meat and potatoes.. and how I'm going to help you boost revenue in your business:
#1 Cultivate Your List with Engaging Content
The best way to keep your list engaged with your brand is to share content that relates to their interest and solves their problems.
Your subscribers are your fans! They’re 3 times more likely to share your content via social media than visitors from other sources (Source: QuickSprout). You’re viewed as an expert and credible source in their eyes. Sharing blog content is highly effective in educating and keeping them involved with your brand.
How does this help you generate sales? By segmenting your list, you can share content that aligns with where your prospects are in the buyer’s journey.
Some people on your list may just be getting acquainted with your brand whereas others may be close to buying. Email segmentation allows you to share content that best relates to their journey, moving them closer to the buying decision, making your marketing more effective.
#2 Offer Exclusive Promotions & Discounts
Your subscribers opted into your list which says they want to hear from you. They’re interested in your brand, product releases, office happenings, and discount offers.
With any promotional campaigns, your subscribers should be the first source you revert to in creating easy sales. In fact, when it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and others (Source: Direct Marketing Association).
Create exclusive, personalized offers for your subscribers to make them feel special and glad that they opted into list. Grant even better promotions for your preferred, loyal customers. This is just one way to keep them coming back to you for more.
Conclusion
As an entrepreneur, don’t just spend your time generating leads and hoping they convert into sales. Implement a strong email marketing strategy that nurtures and grooms your leads to becoming customers…customers that stick around! Spend time on your campaigns, and always keep them updated as your business grows and changes. YOU GOT THIS!
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Originally posted at www.handshakin.com.
