Agentio, a New York-based advertising tech solution, aims to make it easier for brands to purchase sponsored content from online creators. The company announced the launch of its AI-powered solution today alongside a $4.25 million round of seed funding.
Spearheaded by co-founders Arthur Leopold and Jonathan Meyers, formerly of Cameo and Spotify respectively, Agentio is an automated platform that aims to eliminate pain points for both creators and marketers. Agentio’s solution leverages AI to automate the process for brands to book creator-led ad content. Its goal is to make buying creator content as easy as buying Facebook and Google ads.
Agentio’s platform lets marketers access a network of content creators with highly engaged audiences. Its AI tech uses predictive models to automate creator and brand matches relevant to a brand’s audience. The platform also allows creators to list their real-time inventory, enabling brands to automatically bid on what’s available as soon as possible.
“With access to first-party ad performance data and a machine-level understanding of creator content, our product’s ability to deliver authentic and performant ad reads through end-to-end automation . . . will completely transform the way sponsored ad content occurs across various social channels,” Meyers, Agentio’s CTO, said in a statement.
Currently in beta, Agentio allows brands to purchase sponsored content from its network of YouTube creators. These creators will read ads of 30 seconds or longer during their videos. Agentio eventually plans to expand into other ad channels in short order.
The company’s latest round of funding from lead investors Craft Ventures and AlleyCorp will allow Agentio to accelerate its product development and go-to-market strategy with creators and brands.
