Shine Talent Group, an influencer talent management agency headquartered in California, announced Friday its plans to open a new talent hub in New York City. The location is the latest addition to its list of global offices across LA, Toronto and London.
Shine Talent chose New York to capitalize on the city’s social talent ecosystem and growing network of talent. The company has eventual plans to scout a formal office space in the city as the influencer market grows, but it will continue operating with its hybrid team structure for the time being.
Industry veterans Coco Schiffer, senior director, and Abbey Bako, head of talent, will lead the NYC office.
