NLX Raises $4.6M for AI-Powered Virtual Assistant Technology

The NYC startup helps airlines, hotels and other companies automate personalized voice and chat conversations.

Written by Jeff Rumage
Published on Jan. 09, 2023
The NLX team
Pictured from left are NLX team members Brian Dawson, chief strategy and growth officer; Ellie Ransom, director of business operations; Fadi Baaklini, former director of product management; and Andrei Papancea, CEO, chief product officer and co-founder. | Photo: NLX

There’s nothing more frustrating than calling a company only to be put on hold or having to explain your issue to multiple customer service representatives.

That’s why NYC startup NLX has developed an artificial intelligence-powered solution that helps airlines, hotels and other companies automate personalized voice and chat conversations. The platform integrates with a company’s existing systems to automatically pull up a customer’s account and help guide them through a self-service customer support process.

NLX plans to grow its presence and optimize its product with an additional $4.6 million in funding. The Series Seed II funding, which was announced on Monday, comes one year after the startup announced a $5 million seed round, bringing its total funding to $9.6 million. The Series Seed II round was led by IAG Capital Partners with participation from JetBlue Ventures and Flying Fish Partners.

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Since its first seed round, NLX has “significantly increased” its adoption by enterprise, Fortune 200 and mid-sized companies. NLX charges companies based on their usage, which allows businesses to scale their automation services without paying for a full subscription product.

“In an age of increasing digital interactions with customers, many companies are upgrading their customer service technology, including their contact centers, to improve large-scale internal and external communication and improve customer self-service through automation,” Andrei Papancea, company’s CEO, co-founder and chief product officer, said in a statement. “NLX helps brands drive their customer conversations to be engaging, personalized self-service experiences.”

NLX is actively hiring for a senior software engineer and senior data architect.

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