On-demand consumer insights platform Suzy just announced the closing of its $12 million Series C funding round. Bertelsmann Digital Media Investments led the funding, with additional participation from Foundry Group, Triangle Peak Partners and existing investors.
Countless businesses rely on consumer insights, which involves companies investigating what makes their customers and consumers at large tick. This information allows companies make data-driven decisions to better target customers and grow their businesses.
In the past, gaining consumer insights has been a slow process. Companies needed to build a network of customers, figure out what questions to ask them, wait for their responses and then analyze the data.
But Suzy’s success comes from being able to do things faster. Suzy has built a platform that utilizes a network of consumers and advanced analytics software. The company says it can deliver insights within minutes.
Over 200 businesses use Suzy, including well-known brands like Kraft Heinz, Johnson & Johnson, Chipotle, Citibank and Nestlé. The company launched in 2018 and has already helped deliver over 500 million consumer responses.
This new funding will help Suzy acquire more customers as well as hire across the board. The company is currently hiring for over 35 roles.
