ContentSquare, an experience optimization platform for online and mobile businesses, has raised a $20 million Series B.
The funding was led by Highland Europe, and the company plans on using the new capital for global expansion and attracting new talent.
ContentSquare was founded in 2012 as a solution for brands to measure content performance, and the platform provides insights into visitor behaviors, engagement and consumer decisions. The technology behind the platform uses artificial intelligence to provide automatic recommendations, allowing organizations to make data-driven decisions around customer experience.
Today, the company’s roster of clients include big-name brands like Best Western, L’ Oréal, Pizza Hut and HP, to name a few.
“Our revenue has grown 20-fold in the past four years. This momentum and strength supports our ambition to become the world leader in our field and ability to offer a successful, user-friendly solution that can be operated in only a few clicks,” said ContentSquare founder and CEO, Jonathan Cherki, in a statement. “Our clients want to see measurable conversion rate results. ContentSquare provides these results and even allows individual team members to measure their own contribution to the sales increase. This funding confirms the relevance and need for a platform like ContentSquare in the market.”
The company is headquartered in both New York City and Paris.
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