Helix Sleep, the sleep startup that uses data to create personalized mattresses, announced it raised a $7.35 Series A today.
The New York-based company was founded in 2015 by Adam Tishman, Kristian von Rickenbach and Jerry Lin, who were inspired by terrible mattress-buying experiences and subsequent sleepless nights.
While Helix is part of the ‘Mattress 2.0’ movement, joining companies like Casper in attempts to shake up an ancient bedding business, the company is unique in its direct to consumer approach to personalized mattresses. Forgoing a ‘one size fits all’ model, Helix’s mattress designs take into account a customer’s height and weight, sleep positions and mattress-type preferences. This type of customization can help with customers’ spinal alignment, REM cycles and sleep quality.
The company also offers ‘dual comfort’ beds for couples, personalizing each side of the mattress. For those that can’t choose a side, the company can also find the happy medium through its “blended” mattress option.
Today, the company sells thousands of mattresses every month and is projected to generate $50 million in revenue in its second year in business. With the new funding, Helix plans to scale both online and in its physical showrooms, as well as expand its product.
According to the company, technology is at the core of its success. Helix uses scientific research in sleep ergonomics and 3D human body modeling in its proprietary personalization process, optimizing its mattress constructions across four key performance metrics: feel, support, temperature regulation, and point elasticity. Once a customer orders a Helix mattress, it is custom-built and delivered to his/her doorstep within a week. The mattresses ship for free and have a 100 day return policy and 10 year warranty.
The Series A round was led by Double J Capital, Simon Venture Group, Western Technology Investments, Great Oaks VC, Jonathan Klein and Jesse Itzler.
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