Known is a modern marketing company engineered for the unprecedented challenges and opportunities facing marketers today. Known pairs PhD data scientists with award-winning creatives, expert research teams and strategists. Known is anchored by two decades of groundbreaking market research and data science capabilities, which uniquely empower our marketing strategy and acclaimed creative groups, who produce some of the most innovative, cutting-edge creative work in culture. The result? Marketing that is predisposed to succeed and be persistently optimized, directly impacting clients' bottom lines. Our clients span the leading brands in finance, technology, media, CPG, real estate and many other categories.  Known has nearly 500 employees in 6 US cities including Seattle, San Francisco, Los Angeles, Austin, Boston and New York. Our teams have won multiple Emmys, Clios, Effies, Cannes Lions Awards and ProMax Agency of the Year three times.

This is a full-time position located in either our New York City or Los Angeles offices.  

About the role:

The Brand Marketing Consultant / Brand Strategist must be proficient at interpreting information, trends and client research to develop new ideas and thinking on brands in an engaging manner that tells a compelling story to the client.

The right candidate must be able to demonstrate mastery of most core and technical brand, marketing and creative strategy.

As a Brand Strategy Consultant / Brand Strategist you must be able to lead portions of a client engagement independently and work well with other disciplines to strengthen the work and deliver optimal results. 

You are excited to and capable of:

• Collecting and analyzing data, cultural intelligence, audience insight, and industry knowledge to tell a clear and inspirational story
• Packaging insights into a very simple, clear, and digestible download for account and creative teams
• Supporting the development of a clear, convincing train of thought that leads to a powerful strategic idea 
• Sussing out a great idea in a brainstorm or discuss internally or with clients
• Supporting the development of products & deliverables such as:
  • Brand Strategy:
    • Positioning and brand north star 
    • Brand and product architecture
  • Creative Strategy:
    • Creative briefs
    • Brand equities and messaging
  • Performance Marketing:
    • Learning Agendas
    • Campaign optimization
• Supporting the growth of client relationships, ensuring they remain connected to our process, progress and deliverables.
• Bolstering business development presentations by helping to prepare for those meetings with the development of case studies and relevant work examples.
• Supporting internal efforts to scope and cost new work (including describing that work in SOWs).
• Working well with other functions within the company including researchers, data scientists, media buyers/planners, creatives and others.
• Helping research/data, media and creative teams with what they need to help inform a coherent/inspired solution for our clients.

Requirements:

• 4 years’ experience in a marketing role, with marketing or advertising agency experience highly preferred
• A passion for understanding our partner’s needs and becoming their trusted advisor
• Comfort presenting to and briefing clients at various levels
• Ability to balance various client commitments and categories at once
• Deep empathy for consumers, our partners and our teammates
• A desire to change the way things have been done in marketing and brand strategy
• Excitement to partner with data scientists, market researchers and creatives across our offices
• Highly motivated and self-motivated with a history of high integrity
• Strong interpersonal and written skills

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