Content Marketing Manager

The Company

Cover Genius is a Series E insurtech that protects the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and Booking.com, Intuit, Uber, Hopper, Ryanair, Turkish Airlines, Descartes ShipRush, Zip and SeatGeek. We’re also available at Amazon, Flipkart, eBay, Wayfair and SE Asia’s largest company, Shopee. Our partners integrate with XCover, our award-winning insurance distribution platform, to embed protection for millions of customers worldwide each year.

Our team and products have been recognized with dozens of awards including by the Financial Times which ranked Cover Genius as the #1 fastest-growing company in APAC in 2020. Our diverse team across 20+ countries and many language groups commit itself to diverse cultural programs, in particular “CG Gives” which makes social entrepreneurs out of us all and funds development initiatives in global communities.

Our People are

Bold, Authentic, Purposeful and Inspired

Our People are not

Perfect, Traditional, Complacent or Cautious

We are seeking a strategic, hands-on Content Marketing Manager to lead and execute our content initiatives. You’ll work on thought leadership, social media strategy, and the creation of content for account-based marketing (ABM) and integrated campaigns. In this role, you will be both a creator and a strategist, owning the content calendar, working closely with product marketing, brand, and sales teams, and setting the foundation for a scalable content function that can grow as the business expands.

You’ll also be responsible for high-impact assets such as decks for major events, ABM content, ad messaging, drip and nurture campaigns, and multi-channel campaigns. 

The ideal candidate will have experience in content creation and strategy, particularly for businesses that sell into the retail or travel sectors, and will be comfortable working at the intersection of content marketing, ABM, drip/nurture campaigns, and digital marketing.

Key Responsibilities

• Thought Leadership & Event Content: Develop and execute a thought leadership strategy to position Cover Genius as a category leader in embedded insurance. Own the creation of high-quality white papers, blogs, industry reports, and occasional executive decks for major events and conferences.
• ABM Content & Campaign Support: Collaborate with and advise product marketing and ABM teams to create highly targeted content for named accounts, including bespoke landing pages, personalized emails, and tailored content designed to drive engagement with key enterprise and mid-market accounts.
• Ad Content & Messaging Strategy: Craft compelling ad copy, messaging frameworks, and content for integrated campaigns across digital channels, including display ads, LinkedIn campaigns, and sponsored content. Work with the digital marketing team to ensure alignment with campaign goals and KPIs.
• Drip & Nurture Campaigns: Develop the content strategy and execution plan for drip and nurture email campaigns using HubSpot, ensuring content is timely, and aligned with the buyer’s journey to nurture leads through the funnel.
• Social Media Strategy & Execution: Develop a content strategy for LinkedIn and other relevant channels, leveraging thought leadership content, industry insights, and timely product focused campaigns. Optimize social content for engagement and lead generation.
• Website: Work directly with our heads of marketing, design and product marketing to build and optimize our B2B website.
• Content Calendar & Cross-Functional Management: Own the content calendar and work closely with product marketing, brand, sales, and digital teams to ensure cohesive, timely content delivery. Align content production with broader go-to-market (GTM) strategies and product launches.
• SEO & Digital Content Optimization: Ensure all content is optimized for search and SEO best practices, and collaborate with the digital team to maximize the discoverability and performance of blog posts, landing pages, and other online assets.
• Analytics & Content Performance: Use analytics to track content performance, provide insights into what’s working, and iterate based on data. Report on the impact of content efforts on engagement, leads, and brand perception.

Skills and Experience

• Thought Leadership & Event Content: Develop and execute a thought leadership strategy to position Cover Genius as a category leader in embedded insurance. Own the creation of high-quality white papers, blogs, industry reports, and occasional executive decks for major events and conferences.
• ABM Content & Campaign Support: Collaborate with and advise product marketing and ABM teams to create highly targeted content for named accounts, including bespoke landing pages, personalized emails, and tailored content designed to drive engagement with key enterprise and mid-market accounts.
• Ad Content & Messaging Strategy: Craft compelling ad copy, messaging frameworks, and content for integrated campaigns across digital channels, including display ads, LinkedIn campaigns, and sponsored content. Work with the digital marketing team to ensure alignment with campaign goals and KPIs.
• Drip & Nurture Campaigns: Develop the content strategy and execution plan for drip and nurture email campaigns using HubSpot, ensuring content is timely, and aligned with the buyer’s journey to nurture leads through the funnel.
• Social Media Strategy & Execution: Develop a content strategy for LinkedIn and other relevant channels, leveraging thought leadership content, industry insights, and timely product focused campaigns. Optimize social content for engagement and lead generation.
• Website: Work directly with our heads of marketing, design and product marketing to build and optimize our B2B website.
• Content Calendar & Cross-Functional Management: Own the content calendar and work closely with product marketing, brand, sales, and digital teams to ensure cohesive, timely content delivery. Align content production with broader go-to-market (GTM) strategies and product launches.
• SEO & Digital Content Optimization: Ensure all content is optimized for search and SEO best practices, and collaborate with the digital team to maximize the discoverability and performance of blog posts, landing pages, and other online assets.
• Analytics & Content Performance: Use analytics to track content performance, provide insights into what’s working, and iterate based on data. Report on the impact of content efforts on engagement, leads, and brand perception.

Why Cover Genius?  

Cover Genius not only cares about being the best in our industry, we care about our team. We’re a business that understands life can be fluid and so we flex to ensure we provide the environment to suit that. What does that mean?

• Flexible PTO. Taking time out is important for our teams to enjoy life and stay fresh.

• Employee Stock Options - we want our people to share in our success, we reward them with ownership for their contribution in creating a world-class company.

• Work with like-minded people who are passionate about both the work we're doing and giving back. Our CG Gives programs enables us to all become philanthropists through our peer recognition and rewards system.

• Social Initiatives - pictures speak a thousand words!

Sound interesting? If you think you have the best composition of the above, send us your resume and let's chat!

* Cover Genius promotes diversity and inclusivity. We don't tolerate discrimination, demeaning treatment of anyone, or harassment due to race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other legally protected status.

*The cash compensation range for this role is between $92,000 and $126,500. All roles are eligible to receive equity.