Job Description
Join the Chief Data and Analytics Office at JPMorgan Chase & Co., where we are at the forefront of integrating Generative AI (GenAI) technology with financial services to revolutionize the industry.
As a Senior Associate Product Marketing Manager in the Chief Data and Analytics Office (CDAO), you will be instrumental in crafting internal marketing strategies for our innovative offerings. This position provides the chance to merge your creative marketing abilities with strategic insights, fostering user adoption and internal engagement across various business divisions.
Job responsibilities
- Develop and execute a comprehensive internal marketing strategy that aligns with the product's vision and business goals. Drive initiatives that enhance user adoption, upskilling, and engagement within the firm (Strategic Marketing Leadership)
- Collaborate with Data and AI leads, tech teams, and business leads to ensure a cohesive and effective internal marketing strategy. Your role will bridge the gap between technical teams and business units, facilitating the integration of digital solutions into various internal processes (Cross-functional Collaboration)
- Lead educational sessions and workshops to accelerate the development and adoption of digital products within the firm. Ensure that use cases progress from ideas to production efficiently and that business users remain engaged and informed about the product capabilities (Educational Initiatives)
- Craft compelling messaging and content strategies that resonate with internal stakeholders and business units. Manage internal communication channels to maximize reach and impact, ensuring all employees understand and are excited about the digital products and their use cases (Content and Communication)
- Define and monitor key performance indicators related to revenue generation, user adoption, upskilling, and engagement. Use data-driven insights to optimize internal campaigns and adjust strategies as needed (Performance Metrics)
- Engage with senior management within the firm to communicate marketing plans and results. Be an advocate for the digital products internally, ensuring alignment and excitement around the product vision (Stakeholder Engagement)
Required qualifications, capabilities, and skills
- Bachelor's degree in Business, Marketing, Advertising, Communications, or a related field
- 4+ years' experience (or 3+ years + advanced degree) of marketing SaaS, digital products, or technological solutions
- Strong analytical abilities to interpret internal data and performance metrics
- Experience with Content Management Systems (CSM) e.g., Adobe Experience Management (AEM), WordPress, Salesforce CSM, or similar
- Exceptional written and verbal communication skills. Ability to create clear, persuasive, and detailed marketing materials and presentations for an internal audience
- Proven ability to lead marketing initiatives and work collaboratively across diverse teams within a large organization
Preferred qualifications, capabilities and skills
- A Graduate degree in Business, Marketing, Advertising, Communications, or a related field
- Experience marketing products with AI/ML capabilities
- Interest and knowledge in Artificial Intelligence space, in particular GenAI products
About Us
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, we offer discretionary incentive compensation which may be awarded in recognition of firm performance and individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans
About the Team
Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we're setting our businesses, clients, customers and employees up for success.
