Most people who don't actually work in tech buy into the notion that those who do tend to show up to work in their pajamas. Ask them what a tech office looks like, and they'll likely describe a big room, filled with laptops, kegerators and bros in hoodies and ill-fitting khakis. At best they'll describe a bald guy in futuristic glasses and a black turtleneck.
Of course that stereotype is far from reality. Just like any other industry in the city, people who work in tech like to look good. So, to dispel the notion that Mark Zuckerberg is indicative of how we show up to work, we caught up with some of the city's preeminent fashionistas.
Olga Vidisheva, Founder and CEO at
What’s your favorite place to shop in NYC? So many! If I had to pick: Pinkyotto & Babel Fair
Favorite tech fashion accessory? Jawbone Mini Jambox
What’s your favorite happy hour spot? I don't do happy hours!
Who’s your fashion-spiration? Tory Burch, Blake Lively, Pauline Brown.
Nikhil Khosla, Digital Marketing Credentials Manager at
What’s your favorite place to shop in NYC? Nepenthes NYC
Favorite tech fashion accessory? Shure noise cancelling headphones!
What’s your favorite happy hour spot? Donna in Williamsburg
Who’s your fashion-spiration? Yohji Yamamoto
Lucy Sole, Creative Director at
What’s your favorite place to shop in NYC? NineteenthAmendment.com
Favorite tech fashion accessory? iPhone
What’s your favorite happy hour spot? Cafe Select, Soho.
Who’s your fashion-spiration? Alexa Chung
Allison Down, Director Talent at
What’s your favorite place to shop in NYC? Habit in Park Slope. I also shop the most from Asos, Topshop, Madewell
Favorite tech fashion accessory? v-Moda noise cancelling headphones with microphone attachment. They are amazing quality for listening to music or canceling out a noisy office, but also great quality for taking phone calls or Hangouts.
What’s your favorite happy hour spot? Wined Up across from GA for a casual night, ten degrees on St Marks for late happy hour
Who’s your fashion-spiration? I am really into British beauty vloggers and the mix of stylish but casual/athletic approach to dressing. I watch a lot of YouTube!
Heather Marie, Founder & CEO at
Where do you shop in NYC? Soho
Favorite tech fashion accessory? FitBit Blaze
What’s your favorite happy hour spot? El Vez or 121 Fulton
Who’s your fashion-spiration? There isn't someone in particular that I look to for inspiration, but I would say Victoria Beckham and Miranda Kerr always have a sleek, sophisticated street style that I like.
Gemma Sole, cofounder and COO at
What’s your favorite place to shop in NYC? NineteenthAmendment.com
Favorite tech fashion accessory? Does my iPhone count?
What’s your favorite happy hour spot? Barn Shoo by Union Square. One dollar oysters, happy hour nibbles and amazing drinks, and a spinning wheel for prizes! Can't beat it!
Who’s your fashion-spiration? My team. They are incredibly fashionable and top models in the making :)
David Yi, Fashion Reporter at
What are some of your favorite places to shop? OC, Kinfolk, Kith, Flight Club
Favorite tech accessory? Apple Watch
What's your favorite happy hour spot? Drinking in fashion, is very much out of, well, fashion. Now, the fashion tribe goes to Soul Cycle and juices after. I like Juice Press a lot.
I guess that explains my unfashionable beer gut. Who's your fashion-spiration? Fashion-spiration is Eva Chen. She's transcended what an editor can become. She's now a mogul and I'd be extremely lucky to find an ounce of her success.
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