Ad Tech Veteran to Lead Tapad's Development of Analytical Products
NEW YORK, June 20, 2017 -- Tapad, the leader in cross-device marketing technology, has appointed Varun Gudiseva to serve as VP of market development and analytics in New York, effective immediately. Tapad continues to add exceptional talent to grow its team's expertise, amplify its product offering for clients and, ultimately, provide a better experience for consumers.
In this newly created role, Gudiseva will oversee the strategy and commercialization for all of Tapad's analytical products. To start, his responsibilities include spearheading analytics product strategies and bundling, as well as providing Tapad's team with enhanced client-custom analytics for more compelling end-to-end customer solutions. Gudiseva and his team will also develop a differentiated analytics roadmap by defining and prioritizing commercial initiatives; work with strategic clients to establish and execute scientific tests; and communicate results and recommendations to clients. He will report to Kate O'Loughlin, Tapad's SVP and GM of media.
Gudiseva has more than a decade of analytical experience. In his previous role, Gudiseva served as senior partner and director of account services and analytics at Xaxis. Over the course of his career, he has held senior positions at Barclays and Capital One Financial, in addition to serving as both an advisor and partner to multiple ventures. He has successfully managed award-winning cross-device analytics campaigns recognized by the Smarties, Summit International Awards and Mobile Mafia.
In addition to his professional experience, Gudiseva has also dedicated his time to advancing the advertising technology industry by serving on multiple boards including the IAB Data Council, IAB Measurement and Attribution Committee and Mobile Marketing Association.
"At Tapad, our team comes first. It's important to us to continue to build a leadership team who serve as strong role models and mentors to our staff," says O'Loughlin. "Varun's analytical skills, industry experiences and volunteer work within our industry are prime examples of why we wanted him on our team. As the industry continues to evolve, we are looking forward to Varun leading analytical development and commercial initiatives to help drive our business forward."
"It's always exciting to join a company built on strong analytical principles. At Tapad, the data and technology are already in place with the right leadership," said Gudiseva. "I'm excited to be working with high-powered product and engineering teams to enhance analytical offerings and provide clients with state-of-the-art solutions."
To learn more about Tapad's award-winning culture, open positions and benefits such as unlimited vacation, sick days and six months paid parental leave, visit tapad.com/careers.
About Tapad
Tapad Inc. is a marketing technology company renowned for its breakthrough, unified, cross-device solutions. The company's signature Tapad Device Graph™ connects millions of consumers across billions of devices. The world's largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious and unified approach to connecting with consumers across screens. In 2015, Tapad began licensing the Tapad Device Graph™ and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Boston, Chicago, Dallas, Detroit, London, Los Angeles, Miami, Oslo, San Francisco and Singapore. Tapad's numerous awards include: Forbes' Most Promising Companies, Deloitte's Technology Fast 500, Crain's Fast 50, TMCnet Tech Culture Award and Global Startup Award's "Startup Founder of the Year." Tapad was acquired by the Telenor Group in 2016. Telenor is one of the world's largest mobile operators with 214 million subscribers in 13 countries.
Media Contact:
Natalie Vegel
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