Tapad, the leader in cross-device marketing technology, has appointed Lauren Laitman to serve as the SVP of people. Laitman brings more than 15 years of experience in human resources to Tapad.
In this newly created role, Laitman will oversee the organization's recruitment function and overall people operations while enhancing and evolving Tapad's approach to employee lifecycle management, from career development to coaching, mentoring and retention.
Prior to Tapad, Laitman served as VP of human resources at Collibra. Over the course of her career, Laitman has held senior HR positions at several leading technology companies, including Google, Zeta Interactive, Collective and DoubleClick. Lauren has watched the ad tech industry evolve and has been responsible for helping companies grow their digital media and marketing teams in response to these changes. Laitman will report to Tapad's CEO while supporting Tapad's executive leadership team.
"Investing in our human capital is crucial for Tapad, as we are in a time of unprecedented international team growth," said Dave Fall, COO of Tapad. "Having worked with Lauren previously, I can say with conviction that her positive attitude and energy toward working with people is unmatched. At Tapad, our employees are our first priority. We're excited to have her join and lead the team."
"Tapad is a unique company regarding how it puts the wellbeing of its employees first, from the company's robust benefits suite to their investment in continued education for employees," said Laitman. "I look forward to using my experience to enhance the experience of the organization's most precious asset: its human capital."
Recognized as one of the fastest growing companies in 2016 by Deloitte Technology Fast 500, Crain's NY Fast 50, Inc. 5000 and TMCnet's 2016 Tech Culture Award, Tapad continues to add exceptional talent to its roster and is currently hiring for multiple positions.
To learn more about Tapad's award-winning culture, open positions and benefits, such as unlimited vacation and sick days, six months paid maternity leave, and more, visit tapad.com/careers.
About Tapad
Tapad Inc. is a marketing technology company renowned for its breakthrough, unified, cross-device solutions. The company's signature Tapad Device Graph™ connects millions of consumers across billions of devices. The world's largest brands and most effective marketers entrust Tapad to provide an accurate, privacy-conscious and unified approach to connecting with consumers across screens. In 2015, Tapad began licensing the Tapad Device Graph™ and swiftly became the established gold-standard throughout the ad tech ecosystem. Tapad is based in New York and has offices in Boston, Chicago, Dallas, Detroit, London, Los Angeles, Miami, Oslo, San Francisco and Singapore. Tapad's numerous awards include: Forbes' Most Promising Companies, Deloitte's Technology Fast 500, Crain's Fast 50, TMCnet Tech Culture Award and Global Startup Award's "Startup Founder of the Year." Tapad was acquired by the Telenor Group in 2016. Telenor is one of the world's largest mobile operators with 214 million subscribers in 13 countries.
