When it comes to powering some of the biggest names in tech — think Google, Facebook and Amazon — companies must often outsource things like security, advertising and data analysis. By focusing on specialized tools and technologies, these companies help create the seamless products we know and love. Get to know these B2B companies by name, because whether you realize it or not, you definitely know their work.
Speciality: Data, healthtech
Founded: 2004
Where you’ve seen their work: Crossix utilizes some of the most comprehensive data from health organizations across the country in order to synthesize precise consumer-targeted analytics. Many companies in the health space — from pharmaceutical companies to media organizations to healthcare providers — rely on Crossix’s depth of information and suite of tools in order to reach the audiences who need it most.
Speciality: Artificial intelligence, security
Founded: 2012
Where you’ve seen their work: Socure’s product helps major financial institutions, e-commerce platforms and lending organizations quickly and easily verify users. Not only does this help companies prevent fraudulent transactions, it offers you peace of mind that your personal information is not about to fall into the wrong hands.
Speciality: Advertising
Founded: 2010
Where you’ve seen their work: In an age in which digital advertising is thought to be the norm, ADstruc helps its clients leverage the power of outdoor advertising with its comprehensive consumer analysis and data-driven results. “We’re transforming a centuries-old business with technology,” claims the ADstruc website, and with more than 700 advertisers now signed on to the platform, you can bet that while the billboard you pass on your commute has another company’s name in lights, it has ADstruc power behind it.
Speciality: Marketing
Founded: 2011
Where you’ve seen their work: Yotpo helps companies such as Leesa, GoPro and Esurance build both their brands and their relationships with customers through unique content-creation software. Yotpo helps give consumers a voice with the use of intelligent review prompts, Q&As and social media integration. At the end of the day, companies have a crystal clear picture of their consumers' needs, allowing them to make educated decisions moving forward.
