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Demand Generation Marketing Manager

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B2B Demand Generation Marketing Manager

Axio (axio.com) – New York, NY

Axio is looking for a Demand Generation Marketing Manager to play a critical role in delivering sales pipeline for this fast-growing cybersecurity company. You will play a central role in developing integrated marketing campaigns to shape perception, influence decision-making, and drive action across multiple personas. We are seeking someone with a passion for building performance-driven campaigns, paired with the operational expertise of managing relationships with both internal and external partners.

As Demand Generation Marketing Manager, you will work cross-functionally with marketing, PR, sales, product, and customer success to design an integrated program that will reach prospects and customers across the buyer journey.

Responsibilities

  • Deliver predictable sales pipeline at scale by developing data-driven campaigns across multiple channels spanning search, social, webinars, publishers, influencers & partners
  • Partner closely with Sales and Alliances to build account-based marketing programs to drive inbound demand among priority accounts
  • Design and operationalize marketing nurture campaigns and partner with Sales on rapid follow-up from field marketing events, webinars, and other inbound leads
  • Continuously evaluate, measure, and report the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
  • Support day-to-day partner and vendor relationships to ensure successful execution and fulfillment of campaigns
  • Push the envelope on adoption of new technology needed to build a truly world-class demand generation operation at Axio
  • Spearhead efforts to list-build, segment and maintain the data quality of our marketing database

Required Skills/Experience

  • 5+ years of experience in B2B demand generation, ABM experience preferred
  • Experience working in cybersecurity a bonus
  • Fluent in Salesforce and Marketing Automation (Hubspot highly preferred)
  • Strong knowledge of operationalizing marketing and sales ops to boost MQL to SQL conversion
  • Demonstrated experience in developing and executing integrated, multi-channel B2B marketing campaigns: ideating, building, monitoring, optimizing, and measuring
  • Fantastic communication and relationship-building skills
  • You are highly analytical and metrics-driven. You love pivot tables, VLOOKUPs, and maybe even SUMIFs and SUMPRODUCTs. You live for the data and are excited to optimize campaigns to maximize return
  • Strong organizational skills and the ability to manage multiple projects at once in a fast-paced, environment
  • Exceptional talent for creative problem-solving and passion for emerging technology


About Axio

Axio is a rapidly growing cybersecurity startup with a mission to empower security and business leaders make responsible cybersecurity decisions. Designed by cybersecurity pioneers and experts, our product cuts through the complexity to give companies a comprehensive view of cyber risk. With Axio360, companies can truly demystify their cyber risk and optimize their portfolio of technical and financial controls to protect the business.

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Paul Harper
Director of Sales Engineering
Taking Flight
When People and Purpose Align
A successful interstellar flight requires the alignment of many fleeting stars: perfect timing, the
best technology, a cohesive crew. Senior Solutions Engineer Paul Harper describes Axio’s trajectory as a cybersecurity startup akin to this perfect rocket launch. “Axio is that rare startup with the right product at the right time — and perhaps most importantly — with the right people,” Harper said. With its timing and technology aligned, the crew at Axio is united by the company’s driving mission: to keep energy, critical infrastructure and financial services companies safe from cyber risk.
A successful interstellar flight requires the alignment of many fleeting stars: perfect timing, the
best technology, a cohesive crew. Senior Solutions Engineer Paul Harper describes Axio’s trajectory as a cybersecurity startup akin to this perfect rocket launch. “Axio is that rare startup with the right product at the right time — and perhaps most importantly — with the right people,” Harper said. With its timing and technology aligned, the crew at Axio is united by the company’s driving mission: to keep energy, critical infrastructure and financial services companies safe from cyber risk.
I can’t say enough positive things about the company’s culture and the A+ talent across every position. This is a rocket ship.
Jackie Lentz
Product Marketing Manager
Experts Unite
Axions Bond Over a Passion for Cybersecurity
Product Marketing Manager Jackie Lentz brings over a decade of experience in the IT industry to Axio in its battle against cyber risk. “Cybersecurity is something that affects everyone — and I mean everyone — whether you work in the industry or not,” Lentz said in an Axio interview. She and her fellow Axions connect over a shared passion for enacting change. Cybersecurity “should be accessible and usable,” she said. “Understanding the evolving challenges in our threat landscape and creating useful content that will reach end-users in a meaningful way is a fun challenge,” she added.
Product Marketing Manager Jackie Lentz brings over a decade of experience in the IT industry to Axio in its battle against cyber risk. “Cybersecurity is something that affects everyone — and I mean everyone — whether you work in the industry or not,” Lentz said in an Axio interview. She and her fellow Axions connect over a shared passion for enacting change. Cybersecurity “should be accessible and usable,” she said. “Understanding the evolving challenges in our threat landscape and creating useful content that will reach end-users in a meaningful way is a fun challenge,” she added.
There is a huge sense of fulfillment gained by actively shaping the growth of a business that you believe in.
Scott Kannry
CEO and Co-Founder
Funding Change
Reimagining the Cybersecurity Landscape
Axio recently secured $23 million of Series B funding to help further its crusade against cyber risk. In a press release surrounding the funding, CEO and Co-Founder Scott Kannry shared his joy over the milestone and spoke to the shifting landscape of cybersecurity. “The attack landscape has demonstrated that old, faith-based strategies that layer on controls without a clear understanding of what to prioritize have done little to reduce susceptibility,” he said. “CEOs recognize that cybersecurity is a business problem — which requires discussion in financial terms."
Axio recently secured $23 million of Series B funding to help further its crusade against cyber risk. In a press release surrounding the funding, CEO and Co-Founder Scott Kannry shared his joy over the milestone and spoke to the shifting landscape of cybersecurity. “The attack landscape has demonstrated that old, faith-based strategies that layer on controls without a clear understanding of what to prioritize have done little to reduce susceptibility,” he said. “CEOs recognize that cybersecurity is a business problem — which requires discussion in financial terms."
We are ecstatic about securing this Series B investment round that now gives us the means to meet the growing global demand for cyber risk quantification.

What are Axio Perks + Benefits

Axio Benefits Overview

Every employee issued their choice of a Macbook Pro or Macbook Air (yes, the latest version!)
Unlimited PTO!
Equity: every employee gets a stake in our company's success.
Top health care coverage (including vision + dental)
Super remote friendly / hybrid environment.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Mean gender pay gap below 10%
Hiring practices that promote diversity
Financial & Retirement
Company equity
View full list of perks + benefits
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